A multimillion-dollar shipment of limited-edition ALP Drifters nicotine pouches tied to Tucker Carlson has been stolen in transit, prompting a national manhunt and a substantial reward from the company.
The theft involved more than 378,000 tins of the product from ALP Supply Co., which Tucker Carlson co-founded less than 18 months ago. The shipment, valued in the millions of dollars, was taken less than 24 hours after the company publicly announced the new line.
According to ALP Supply Co., the motor carrier picked up the load from a logistics facility in Southern California using what appeared to be legitimate operating credentials. Security cameras captured the truck leaving the site. Tracking data showed it heading east toward a warehouse in Kentucky before all communication was lost. Investigators have noted possible tracking spoofing and misuse of registered carrier authority.
The company has confirmed it is working closely with law enforcement and has contacted the FBI, which is actively investigating the incident. Fullerton Police in California took a report on the matter.
ALP Supply Co. announced a $100,000 reward on March 4, 2026, for credible information that leads to the recovery of the stolen shipment or the conviction of those responsible. Tips can be sent to Tips@alppouch.com, and all information will be forwarded directly to authorities.
Tucker Carlson addressed the theft directly in a company statement. “We know what it feels like to want an Alp so badly that you could hijack a truck full of it. But come on. That’s illegal. We’re going to find the people who did this and redistribute their booty. Alp for the people,” he said.
The incident has delayed the national rollout of ALP Drifters. Replacement production is already underway, and the company plans to announce updated launch timing soon.
No arrests have been reported, and authorities continue to search for the missing truck and its contents. This remains an active investigation involving interstate elements.
